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September 27, 2007

Mermaids and Levis

Here's another example of fairy tales and advertising colliding in new and pretty hip ways: a short film for Levis jeans directed by French indie video filmmaker Michel Gondry. I think the mermaids are pretty interesting...sexy and a little scary.

Posted by in Film |

Comments

Makes me think of Johanna Sinisalo's terrific novel Troll, with its foundling troll cub being used to advertise jeans.

Posted by: steve | September 27, 2007 at 10:51 AM

Thanks for posting this, it's really interesting. I like the way the mermaids' actions are so quick compared to his.

Posted by: Jessica Marie | September 27, 2007 at 07:25 PM

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About this blog

  • The Journal of Mythic Arts was a pioneering online magazine dedicated to Mythic Arts: literary, visual, and performance arts inspired by myth, folklore, and fairy tales. Published by The Endicott Studio, co-edited by Terri Windling & Midori Snyder, JoMA ran from 1997 to 2008.

    This blog was active from 2006 - 2008, and is kept online as an archive only. Please note that no new material has been posted since 2008, and links have not been updated.

    For more recent discussions of Mythic Arts, fantasy literature, and related topics, visit Terri Windling's Myth & Moor and Midori Snyder's Into the Labyrinth.

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  • Visit The Endicott Studio website here, and our news blog here.

    Visit Terri Windling's Studio here.

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